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In this business climate, timing is vital! At BusinessWith, we have made it possible to know when the lead that you were talking to 6 months ago all of a sudden is ready to talk to suppliers again. Or do you want to know when your, supposedly, loyal customer is out window shopping for a new system? Now you can!

CB Insights analyzed over 100 startup post-mortems and found that 42% failed because there was no market need for their product. Other major reasons included:

We had the pleasure of welcoming Anders Willumsen, CEO of Eurekos to our office in Stockholm. Eurekos is a Denmark-based LMS company transforming how organizations approach learning. They stand out by specializing in partner and customer training.

Buying Intent signals are data points that show when a company is actively researching a solution like yours. In other words—it’s like having a digital radar for potential customers who are warming up to buy.

Social proof is a psychological concept that we all experience—often without realizing it. It's the idea that when we're unsure about a decision, we look to others to guide us. In the world of B2B software, this translates into one thing: buyers trust other buyers.

In a world where digital noise is constant and competition is fierce, B2B SaaS buyers are becoming more discerning than ever. Before committing to a new platform, they're doing their homework—and reviews are one of the first places they look.