Overview: SEO is changing—but not in the way most headlines suggest.

(Replay of our live webinar 19/11/2025)

In this webinar, Josef Borgstrom (SEO specialist at BusinessWith, jury member of the Swedish SEO Prize) takes you inside the shifting search landscape of 2025. After 10 years on the agency side, Josef has spent the past six months living SEO from a client’s perspective—and the lessons have been eye-opening.

This is not another “SEO is dead” talk. Instead, Josef will share:
Why AI hasn’t replaced traditional search—and why it won’t anytime soon
What the “great decoupling” means for impressions vs. clicks
Why top-funnel content is losing steam, and what formats matter now
How LLM referrals, though small in traffic share, can drive big conversions
Practical takeaways for balancing LLM optimization with traditional SEO
Expect an honest, data-backed discussion on what’s really changing—and how to adapt your SEO strategy for the future.

Who should watch?
Marketers, SEO professionals, SaaS companies, and anyone curious about how AI and search will coexist in the coming years.
:point_right: Reserve your spot now and get actionable insights for your 2025 SEO playbook.

Josef Borgström: https://www.linkedin.com/in/josefborgstrom/