Stand out in the crowd

Your profile on BusinessWith is often the very first impression you make on potential buyers — so it’s worth making it count.

Think of your profile as your always-on sales rep: working for you 24/7, 365 days a year.

Top tips

Here are some of our top tips to make sure your profile works hard for you, and stands out in the crowd:

Know your ideal customer

Identify their role, industry, and pain points so you can speak directly to their needs using language they understand. The best place for this is on the Category page where you are compared to other systems.

Use clear, benefit-driven messaging

Focus on how your system improves the customer’s day-to-day, translating features into real business value.

Differentiate your system clearly

• Highlight what makes you stand out from competitors and why you’re the better choice for specific use cases.
• Position yourself strategically – Define where your system fits in the market and who it’s best suited for instead of trying to appeal to everyone.

Explain what problems you solve

Show that you understand your customer’s challenges and how your system delivers measurable solutions.

Build trust in you as a supplier

Share why customers can rely on you, using social proof like reviews and Badges wherever buyers can find you.

Make it easy to scan and understand

Use short paragraphs, bullet points, and plain language so your key benefits are clear at a glance.

So, what’s the latest?

We’ve just launched a much-anticipated feature designed to help your profile stand out even more: Profile Banners!

Now you can visually brand your profile with:

• A custom Profile Banner
• A background image
• Or your own background color

Buyers will immediately recognize your brand with your colors, message, and look — right at the top of your profile. The feedback so far has been fantastic, so make sure you’re not missing out.

To add a Profile Banner:

Log in to the Supplier Portal, go to Your Systems → Media, and upload your image or choose your background.

This is your ultimate way to stand out on BusinessWith.

Elevate your pitch with an Elevator Pitch

You also have the chance to introduce yourselves with a short video — your Elevator Pitch.

A great elevator pitch:

• Says who your solution is for
• Explains the core problem you solve
• Highlights your key benefit or differentiator
• Ends with a call to action

Why it matters:

• Grabs attention quickly – Buyers skim, so a sharp pitch helps you stand out in seconds.
• Positions you clearly – It tells people who your system is for, what problem you solve, and why you're different.
• Encourages further interest – A clear, compelling pitch makes buyers want to keep learning about your solution.

Your elevator pitch video appears right at the top of your profile, whenever you are compared with another system, and in every recommendation we make through our System Guide.

Need help, or want feedback on your profile?

Let us know — we’re happy to set up a meeting and help you make the most of your presence on BusinessWith.