The Importance of Social Proof/Reviews and How It Impacts Conversion

What is Social Proof?
Social proof is a psychological concept that we all experience—often without realizing it. It's the idea that when we're unsure about a decision, we look to others to guide us. In the world of B2B software, this translates into one thing: buyers trust other buyers.

When a potential customer is evaluating your product, they’re not just reading your marketing copy—they're looking for signs that others like them have already chosen you and had a good experience. That’s what social proof delivers. It helps build trust, reduce uncertainty, and nudge buyers toward conversion.

Reviews & Social Proof
One of the most powerful forms of social proof is customer reviews.

They give potential buyers a sense of what it’s like to use your product in the real world, from people who’ve actually done it. In fact, most B2B buyers today say they actively seek out reviews during their research process—and often trust them more than vendor-provided information.

Reviews on BusinessWith are designed to do just that. They’re written by real users, verified by us, and displayed directly on your profile page. Here’s what they look like in action:
👉 See an example on businesswith.se

Not only do reviews help buyers make better decisions, they also increase time spent on your listing and improve conversion rates.

Badges and Social Proof
Beyond reviews, badges are another form of social proof that can have a big impact. These are visual cues—like "Top Rated," “Popular in Category,” or “High User Satisfaction”—that highlight standout performance based on real customer feedback.

When displayed on your website, in sales material, or even in email signatures, badges act as instant trust builders. They're easy to digest, quick to signal value, and can give you a competitive edge at a glance.

They also reinforce your credibility on third-party platforms like BusinessWith, where buyers are actively comparing options.