Buying Intent + Marketplace = Opportunities

What Is Buying Intent?

Buying Intent signals are data points that show when a company is actively researching a solution like yours. In other words—it’s like having a digital radar for potential customers who are warming up to buy.

On a marketplace like BusinessWith, we capture this intent when buyers compare tools, explore categories, or engage with certain types of content. These signals tell you who’s in research mode and what they’re interested in.

Benefits of Working With Buying Intent Signals
Working with intent data gives your team a head start. Instead of cold prospecting, you can focus your time on companies that are already showing buying signals. This means:

• Shorter sales cycles
• Better timing in outreach
• Higher conversion rates
• A clearer understanding of where a lead is in their journey

Example Use Cases
Some of the most effective ways SaaS vendors are using intent data today:

• Revive cold leads: Re-engage contacts who are active again and exploring your category
• Prioritize warm leads: Focus your sales team on companies deep in research
• Tailor outreach: Know what topics and products the lead is looking at—so you can personalize your message
• Alert sales: Trigger alerts when high-fit accounts engage with your listing or comparison tools

With marketplace-specific data, you’re not guessing—you’re acting on real buyer behavior.

How to Get Started
If you’re already a client of ours, reach out to your customer success manager and they help you get started in no time. If you are just finding out about BusinessWith, reach out to us today and we’ll make sure to brief you on Buying Intent and the rest of our offering.