Buying Intents: How to catch buyers when they’re ready to engage

23/05/2025

Buying Intents: How to catch buyers when they’re ready to engage

In this business climate, timing is vital! At BusinessWith, we have made it possible to know when the lead that you were talking to 6 months ago all of a sudden is ready to talk to suppliers again. Or do you want to know when your, supposedly, loyal customer is out window shopping for a new system? Now you can!

Stay on top of who is looking at you

Our websites engage thousands of potential buyers each month and we know what they are looking at and how they behave. With Buying Intent, we can identify and let you know when visitors have paid special attention to you, their level of engagement, and where they most likely are in their Buying journey.
A BusinessWith Buying Intent will clearly indicate which companies are out looking for a solution like yours.

IP-tracking + data enrichment + analysis

Our offer combines company information, such as company name, domain, company size and even links to LinkedIn, together with measurements of activity and analysis of behaviour on our sites to create a Buying Intent. Each Buying Intent (potential customer) might not be your ideal customer profile (ICP) so we also let you calibrate how well the Buying Intent matches an ideal customer for your solution.

Buying Intents… and then what?

Here’s where the magic happens.
Our Buying Intents can be integrated to your CRM to automatically elevate your Marketing, Sales and Customer Success pipelines.

If you find a matching domain on:

  • An existing customer - the CSM responsible for the card is sent a notification to show them some love
  • An existing business opportunity - the Sales rep responsible for the card is sent a notification that the timing is great to pick up the phone
  • A churned customer - … well, they might be ready to have another go if they are in the market for a solution again.

If you don’t find a match:

  • How about adding these to a marketing campaign and to create more leads and new opportunities?

Do you want to catch buyers when they are ready to engage? We are more than happy to schedule a meeting to tell you more!

Is Money the Magic Bullet?

CB Insights analyzed over 100 startup post-mortems and found that 42% failed because there was no market need for their product. Other major reasons included: